Step 1: Defining the Problem - Worldstudio wanted more awareness about the importance of trees in an urban environment. They needed a way to get the message out to the millions of people living in New York City, where the Urban Forest Project was started.
Step 4: Inciting Support and Then Action - Worldstudio put out a call to artists and designers in NYC and over 300 responded within the first two weeks.
Step 8: Enabling the Team to Work as a Team - Since each banner for the Urban Forest Project was created by an individual artist, getting the team of designers wasn't too much of a challenge.
Step 10: Making Sure People Know About Your Solution - The banners advertising the importance of trees in the city was made known easily as all the banners were posted in high-traffic areas, such as Times Square.
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